Daniela Castilho aka DanicastDanicast is a graphic designer and artist.
Art Director Associated with ABCine – Brazilian Film Association
Art Director Associated with ABC – Brazilian Academy of Cinema
Curriculum on the Lattes platform
– Talk to Dani –
I. I. Qualifications
• Graduated in Fine Arts, Full Degree with specialization in Art History – Record MEC 160.910-LP
• As a graphic designer he has been working with electronic publishing and creation in print media since 1987; with electronic and multimedia media since 1994
• As a plastic artist, he has been conducting photography and digital art since 1990
• As an art director, she worked in advertising film and short films awarded from 1993 to 1995
• Developed add-ons for simulation games for PC and VRML environments from 1999 to 2003
• Associated with the Brazilian Filmmaking Association as an art director since 2004 and the Brazilian Academy of Cinema since 2006
• Minister of digital photography (still) and art direction in film since 2004
II. Training
2006 – Joined the Postgraduate course Lato Sensu – Cinema, Video and Photography: Analysis and Production in Multimedia (3 semesters – in progress)
Centro Universitário Belas Artes de São Paulo, SP
1987 – Art Education – Full Degree
Faculty of Communication and Arts – Mackenzie University – São Paulo, SP
Qualifications: Fine Arts and Art History
1983 – 2nd Degree – College Team – São Paulo, SP
III. Professional History
2006
October
Editor of the Book of Short Stories “Seamstresses of the Imaginary”, booklet of the exhibition of the work of the same name of the artist Virginia de Medeiros for the 27th Biennial of São Paulo. The book also receives a limited special edition made by Eloísa Cartonera, an artistic, social and community project created by a group of Argentines, who have published unpublished or sold-out works by authors such as Ricardo Piglia, Gonzalo Millán, and Enrique Linh.
September/October
Coordination of the Digital Workshop held by Educine – Cultural Association Education and Cinema for the Youth Consortium Sampa – Project First Employment of the Ministry of Labor
Location: Cursinho da Poli – Lapa – São Paulo, SP – Workload: 120 hours
February/June
Coordination of the Educational-cultural Workshop of Fine Arts through the NGO Propensar for the program “São Paulo is a School”, held with the Unified Educational Centers (CEU) and Municipal Schools of the City Hall of the city of São Paulo – Municipal Education Secretariat
2005
August to December
Educine – Cultural Association Education and Cinema – São Paulo, SP
• Project Coordinator, Seminar and Courses
• Art Direction in the short “Statistics” – digital
Directed by and photographed by Gustavo Nobrega
Written by Marcela Macedo aka Kaufman
September 1994 to February 2005
• Art Director and Project Coordinator
Studio 4922 Produções Ltda – São Paulo, SP
• Daniela Castilho was a founding partner of Studio 4922. Studio 4922 developed websites, multimedia and video. Some clients: Sasazaki Portas e Janelas, Ray and Berndtson (HeadHunting), Principal Selection (middle Management), Interalpha (Apple Reseller), Language Solutions Translators (Germany), Editora Moreira Junior, Santafé Portfolios, Enfoque Sistemas, Forbo Krommenie do Brasil, Nadir Hallgren Consultoria Empresarial, Seven Participações, Don Fabrízio, Rodrigo So
1995/1996
• Graphic Production in photolith (Stochastic Reticle Technology)
Cristal Raster Graphic Services S/C Ltda – São Paulo, SP
• Some works: Revista da Criação, Revista Meio & Mensagem, Revista Principal and several magazines of the publisher Símbolo
Period: April/95 to January/96
1995
• Production of Set in the short film “ Once upon a time Brazil” – SVHS-16 mm
Directed by Helena Tassara – Awarded by the Stimulus Award of the Secretariat of Culture
Production House – São Paulo, SP
• Production of Set in the short film “Children’s Play” – 35 mm
Direction: Luis Dantas – Awarded by the Stimulus Award of the Secretariat of Culture
Production House – São Paulo, SP
1994
• Screenplay and Direction – Multimedia Project – VideoBook – SVHS
Client: Ex-Aidetic Project
ZYD – São Paulo, SP
• Art Direction – 30′ and 45′ commercials – Betacam
Clients: JC Advertising and IUBRA
Scene One – TV Bandeirantes – São Paulo, SP
• Art Direction in the short film “Heavy Bar” – 35 mm
Directed by: Daniel Moreno Sant’Anna – Awarded for the Stimulus Award of the Secretariat of Culture
Production House – São Paulo, SP
• Art Direction Assistant – advertising films – 16 mm
Directed by: Léa Van Steen
Art Direction: Fábio Cardoso
Movi&Art – Sao Paulo, SP
1993
• Graphic Design – advertising films – 35 mm
• Assistant designer P.Scott Makela
Directed by Walter Salles Jr and Ricardo Van Steen
Art Direction by Daniela Thomas
Movi&Art – Sao Paulo, SP
IV. Teaching Activities
2006
• October 28 to December 9
He taught Art Direction Course for Film
Support: Educine – Cultural Association Education and Cinema
Location: NGO Ação Educativa – São Paulo, SP – Workload: 24 hours
• September 11 to 16 – Ministered University Extension Course – Art Direction in Cinema – Module I
Location: Centro Universitário UNI-BH – Belo Horizonte, MG – Hours: 24 hours
• July – He taught Art Direction Course for Cinema
Location: Escola Vésper – São Paulo, SP – Workload: 24 hours
• July 8 – Ministered Lecture “Industrial cinema and authorial cinema”
Venue: Regional Cultural Workshop Carlos Gomes – Limeira, SP – Workload: 4 hours
• Maio/Junho – Ministrou Curso de Direção de Arte para Cinema
Local: ONG Propensar – São Paulo, SP – Carga horária: 32 horas
• Ministrou Palestra sobre Direção de Arte em Audiovisual no SENAC
Local: SENAC – Campus Universitário Santo Amaro para alunos do curso de Bacharelado em Audiovisual – São Paulo, SP – Carga horária: 4 horas
2005
1 October to 17 December
• Speaker at the Educine Audiovisual Direction Seminar
Speakers: Ana Giannasi, Lina Chamie, Walter Webb, Marçal Aquino, Marcio Rosario, Roberto Carminati, Toni Venturi, Carlos Ebert, Daniela Castilho, Walter Carvalho, Alexandre Guerra, Miriam Biderman, José Augusto de Blasiis and Fernando Bonassi
Seminar promoted by Educine and HSBC Belas Artes – São Paulo, SP – Workload: 4 hours
May/June/July/September
• He taught Art Direction Course for Film
Location: Planeta Tela – São Paulo, SP – Workload: 48 hours each class – 4 classes
June/July
• He taught Digital Photography Course – Digital Workshop
Educine – Cultural Association Education and Film for the Youth Consortium Sampa – Project First Employment of the Ministry of Labor
Location: Cursinho da Poli – Lapa – São Paulo, SP – Workload: 160 hours
1991/1992
• He taught Free Photography and Painting Courses on T-shirts
Location: Atelier “Porão das Artes” – São Carlos, SP – Workload: 40 hours
1990
• He gave a lecture at the Armando Álvares Penteado Foundation (FAAP) to the students of the 5th semester of the Radio and Television course – São Paulo, SP
Theme: “Design and Computer Graphics in Cinema and TV”
Subject: Multimedia Language – Workload: 04 hours
V. Participation in Congresses and Seminars
2005
November 10 and 11
• 1st International Senac Film Forum
Participation: David Oubiña, Carlos Sorin, Ismail Xavier, Eduardo Coutinho and Carlos Reichenbach.
Location: Centro Universitário Senac – Campus Santo Amaro – São Paulo, SP
1 June to 30 July
• Educine Audiovisual Direction Seminar
Speakers: Beto Brant, Jorge Furtado, Toni Venturi, Leona Cavalli, Carlos Ebert, Michael Ruman, Lina Chamie and Alexandre Guerra
Seminar promoted by Educine – Cultural Association Education and Cinema and HSBC Belas Artes – São Paulo, SP
2 June
• Cinema Paulista in Debate – First Seminar of Film and Marketing
Buriti Films, CCR Culture on the Roads, Cinemark and Yemni Studio
Theme: The Secrets of the Film Market: Marketing, media action, cultural projects
Location: MUBE – Itinerant cinema room mounted on site – São Paulo, SP
2004
24 to 27 November
• V Ibero-American Congress of Internet Journalism
Theme: “Teaching and Research in Journalism in Ibero-America”
Location: FACOM/UFBA – Salvador, BA
10 a 16 agosto
• Ciclo de Conferências e Debates do CENCIB – Centro Interdisciplinar de Pesquisas em Comunicação e Cibercultura da PUC/SP – Tema: “Tensionar o Presente, Repensar a Existência – A Cibercultura como influência atuante na vida cotidiana”
Local: PUC/SP – São Paulo, SP
1999
23/24 de Abril
• Primeiro Encontro Encontro Nacional PROMIT – Associação Nacional dos Profissionais de Mídia Interativa
Local: UNICAMP – Campinas, SP
Daniela Castilho foi membro do PROMIT de 1996 a 2002
1997
17 de junho
• Seminário “O Cliente em serviços de Informação”
Debate: “Elaboração de ferramenta de avaliação de Home Page: A expectativa do cliente.”
Local: CBD/ECA/USP – São Paulo, SP
1995
9 December
• 1st Regional Pre-Impression Meeting of Ribeirão Preto
Theme: “Trends and the new technologies of Electronic Publishing and Pre-Impression” (Stochastic Reticle Technology)
Location: ScanFilm & Cristal Raster – Ribeirão Preto, SP
1987
24 a 28 de agosto
• III Congresso Brasileiro de História da Arte
Tema: “Relações Artísticas entre o Velho e o Novo Mundo” promovido pelo Comitê Brasileiro de História da Arte
Local: USP – São Paulo, SP
• Monitoria em História da Arte – Universidade Mackenzie – São Paulo, SP
Prof.a. Márcia Cristina Gonçalves
Turmas: 1º ano de Comunicação Visual e 1º ano de Arquitetura – Carga horária: 120 horas
VI. Publicações
2006
• Jornal A Gazeta Mercantil – Caderno Fim de Semana de 30 de junho, 01 e 02 de julho – página 04
Artigo: “Direção de arte: a diferença está diante de seus olhos”
• Revista “O Olho da História“- Ano 11 – Edição Nº 8 – ISSN:1413-1129
Artigo: “Novas tecnologias de ensino e aprendizagem: a internet, a tecnologia e os ambientes virtuais” na seção “Educação e Tecnologia”
• Artigos sobre sobre cibercultura e cinema no Digestivo Cultural
* Guimarães Rosa e as aulas do Professor Aguinaldo
* The difficult art of making art
* Causos e coisas da internet: 10 anos na rede
* Cinema brasileiro em debate
* Orkut, um sonho impossível?
* About blogs and bloggers
2005
• Articles on design and art direction in the electronic magazine WebInsider
* As três perguntas Vorlon e a sua carreira
* Da idéia a projeto real, como dar o salto quântico
* Diploma ou não diploma… não é esta a questão
* Educação industrial que ensina a operar software
* Sobre design, identidade… e a falta dela
• Abril/ Maio – Coluna semanal sobre arte e cinema na Revista Paradoxo: Decupagem
* Assistir um filme brasileiro continua sendo uma missão impossível
* Com a palavra, Nelson Pereira dos Santos
* Por onde anda a arte?
2003
Publisher April
• Infogames Magazine issue No 2 – June/2003 – pp.s 74/77 – “Switch the old furniture of Sims” – Tutorial for the game The Sims Maxis/EA on how to make add-ons (furniture) for the game, in 3D
• Infogames Magazine issue No 3 – July/2003 – page 69 – “Everyone is naked!” – Tutorial for the game The Sims Maxis/EA about skins
1999
• Coluna Happy Hour – coluna sobre internet e multimídia no site de notícias online Linknews, onde a cada semana se comentavam as notícias sobre internet, os novos sites, como a internet estava modificando a vida das pessoas, as rotinas de trabalho e o acesso à informação (http://www.linknews.com.br)
Online Magazine Digital Coal (http://www.fusao.com/carvaodigital)
• “Message in the Digital Bottle”, text about the Japanese email program Bottle Mail
• “Web companies change their Work Structures”, an analysis on teleworking in web development companies
Online Magazine Barão Virtual – Barão Geraldo, Campinas (http://www.baraovirtual.com/)
• “An idea in the head and a camera on the computer”, text about the emergence of personal websites with webcans and video productions for internet
• “Banners: how to use”, an analysis on internet advertising through clickable banners
August 1991 to March 1995
IUBRA Indústria Gráfica e Editora Ltda – São Paulo, SP
• Authorship and Coordination of Courses in issues for distance learning (EAD)
Magazines:
• Photography Course in partnership with the KODAK Educational Center – fifteen issues
• Silk-Screen course in partnership with Triângulo Screen – eight issues
• Course in Artistic Drawing, Advertising and Painting – twelve issues
1987
• Won the First Place in the I Mackenzie Research Award – São Paulo, SP
Theme: Language, Technology and Media – The new look of electronic media and technology as an influence on the Arts and Artistic Language
Title: “Breaking with the Traditional became Tradition”
VII. Participation in Art Exhibitions and Theatrical Shows
2006
• X – FILET – Tutti-Frutti International Electronic Language Festival
(All Flavors, All Languages)
House of the Xiclet Gallery
from 11 to 17 September 2006
Exhibition of the video art and flipbook “Art of Noise”
• Participation in the Collective Exhibition of the House of the Xiclet Gallery – “Omar and as PussyCat’s” … one or “ménage” to Prof. Omar Khouri
From 11/03 to 31/03/2006
• Invited for the second time by the organizing committee of the “Biennale Internazionale dell’Arte Contemporanea” to participate in the 6th edition of this biennial to be held in Firenze, Italy from 1 to 09 December 2007
1998/2006
• Permanent artist in the Online Gallery Spectrum :
The Online Spectrum Gallery selected it to be one of its permanent artists for the excellence of the works. The image “Mermaids” was selected by the Spectrum Gallery for the thematic exhibition “Water – Lifeblood of the Earth”
2005
• Invited by the organizing committee of the “Biennale Internazionale dell’Arte Contemporanea” to participate in the 5th edition of this biennial – Firenze, Italy from 3 to 11 December 2005
1987
28 May
• Joined the Project’s Project Selection Committee: “The Artist is You” of the Foundation For the School Book – São Paulo, SP
1986
15 May
• Joined the Project’s Project Selection Committee: “The Artist is You” of the Foundation For the School Book – São Paulo, SP
March
• Internship at the Salvador Dali Exhibition of Works
Location: Museum of Image and Sound – São Paulo, SP – Hourly load: 20 hours
October 1985, 1986 and 1987
• Participated for three consecutive years of the collective exhibition Mack-Arte, promoted by the Faculty of Communication and Arts Mackenzie, with works of painting and photography – São Paulo, SP
1983
• Counter-rule in the theatrical dance show “Fantasia for a Kind Man”, inspired by famous film scenes and works by masters of painting
Direction of Gilson Pedro – Achievement: Colégio Equipe – São Paulo, SP
1981
• Participated in the theatrical piece of collective creation of the students of the College Team “Dream Workshop”, inspired by works by Pablo Picasso with special emphasis on the work “Guernica”
Direction of Gilson Pedro – Achievement: Colégio Equipe – São Paulo, SP
VIII. Other activities
2001/2003
• Produced add-ons for the game The Sims from Maxis/EA – skins, objects, 3D meshes and others – as a hobby, under the name of DaniCast“DaniCast”. It became known internationally through the distribution of these add-us for free over the internet on sites such as Simfever.com, Simskins.net, Aroundthesims.com, Simfreaks.com. She was the first Brazilian to create and distribute us to the game The Sims on the internet on international websites. Officially recognized by Maxis/EA for the excellence of its designs for the game.
2001
• Participated as “World Maker” and “Object Maker” of the virtual city Cybertown, creating objects and scenarios in 3D using Spazz3D software to generate files in VRML